Project Stride is a profitable DTC branded footwear platform with 13 years of operational history and 11-year profitability track record. The Company delivered $2.8M in 2025 revenue with $505K SDE (17.9% margin) following a mid-2024 replatform that drove 33% year-over-year growth. Operations function independently through documented SOPs and a distributed team model, enabling immediate buyer ownership with optional founder continuity.
The Company’s competitive advantage lies in its proprietary 7-year community validation process that eliminates fashion risk through pre-launch customer surveys and forced-ranking. This data-driven design engine ensures predictable sell-through before production, enabling 73% gross margins and disciplined inventory management without reliance on discounting. The business maintains an owned audience of 185,000+ email, 51,000+ SMS, and 230,000+ social followers, providing repeatable customer acquisition (25% repeat purchase rate) independent of paid media algorithms.
Project Stride operates a fully virtual, asset-light model with outsourced manufacturing, third-party fulfillment, and zero physical retail presence. The Company’s ~$900K cash position and established infrastructure enable immediate expansion into wholesale, retail partnerships, or product line extensions without material capital investment. With 4.8/5.0 customer ratings across 2,000+ reviews and sub-6% return rates, the business offers a turnkey foundation for buyer-led growth through channel expansion, marketing investment, or operational leverage.
Location: North Carolina
