Launched in 2016, this business is a market-leading brand of high-quality, handmade paper products used in everything from arts and crafts to stationery and wedding invitations.

The business initially sold leather journals, but the product’s paper quality attracted so much positive feedback that the owner expanded into dedicated artisanal paper products and effectively created a new market on Amazon.

As a result of its first-mover advantage, the quality of the product, and effective exclusivity with its supplier, the business has garnered huge popularity and customer loyalty with more than 6,000 reviews, a 4.6-star rating, and a 17% repeat purchase rate.

Having established loyalty as the go-to Journaling and Paper brand, the owner now sees significant expansion opportunities into adjacent categories, alongside supplements to existing winning products. There is also a new and growing wholesale channel, with B2B partners showing strong interest in acquiring the products at scale. Thus far, the business continues to grow well and is up 15% in Q1.

Internally, the business is well-organized with a full team of remote virtual assistants managing PPC, listing optimization, operations, and customer support. Many of these have been with the business for several years, allowing the owner to dedicate time to business development and growth. A bookkeeper and data analyst also provide ancillary support.

The reason for the sale is to facilitate early retirement and allow the owner to dedicate more time to his family after a recent health diagnosis.

Please note: The business is based in Canada and is not eligible for an SBA loan; however, it is eligible for Canadian bank financing.