This business offers the largest selection of jewelry and piercing accessories online. Established in 1999, the store has grown to more than 16,000 SKUs, and new designs are added every week. Ninety percent of sales come through Shopify, with Amazon and Walmart making up the remainder. The brand boasts extreme customer loyalty, with 45% of sales coming from returning customers.

This business also differentiates itself with an experienced staff, including a Master Jeweler/Certified Gemologist, who manufactures 14kt gold, diamond, and platinum nose rings in-house. These products can’t be found anywhere else. The business operates efficiently, and the seller spends only 4–5 hours per week to keep things running.

The seller wants to pursue new ventures and challenges after successfully scaling the business over 25 years. The ideal buyer is either someone experienced in ecommerce seeking an established brand with immediate growth potential or a larger company looking to acquire a market-leading position in the body jewelry space through strategic acquisition.

PPC advertising is currently managed by the owner and has a respectable ROAS of 3, but could be scaled and optimized with more expertise from a dedicated team or a specialized agency. A buyer with a background in Amazon sales and ecommerce channel management is ideally positioned to succeed by growing Amazon’s portion of total sales, which is currently under 10%.

There are also ways to capitalize on the existing loyal customer base by expanding the category for piercing and tattoo aftercare products, which could increase average order value. Alternatively, investing in more personalization tools and options would cater to the strong desire for unique self-expression in the body jewelry market.

With the support of the existing, experienced team, a new owner could gain an effective understanding of the business operations within two weeks. The seller is willing to provide whatever transition assistance is needed.