Launched in 2017, this Digital Marketing agency focuses on providing legal firms in a narrow niche with online lead generation, advertising campaigns, and strategic consulting.
This agency has been very successful with continual year-over-year growth. The most recent period showed 46.9% SDE growth over the trailing 12 months. Rather than doing as much of the critical work himself, such as sales, the owner has built a team to handle those key areas while working an average of 20 hours per week.
The team totals 10, including the owner and his spouse, and they manage 65 active clients. Each client is on an active retainer, paying an average of $3,200 monthly. There is no troubling client concentration such that if a single client were to cancel, it would substantially impact the profitability of operations.
The owner wants to sell so that new leadership can come in and build upon what he has accomplished over the last eight years. Given his efforts in building a strong team, the agency is in an excellent position to transition smoothly to a new buyer.
SBA Note: The business is SBA eligible, but to get the maximum lending amount available, the buyer will not be able to draw a salary from the business. If a buyer needs to draw a salary, they will not be able to get as much financing. Please see the SBA prequalification letter in the package for all details. To secure the deal with an SBA offer, we’re looking for someone who is very well-qualified.
Relist Update: This business was previously under an LOI (letter of intent) with an SBA buyer, but they pulled out of the acquisition due to a major unforeseen issue in one of their other businesses. With the business now back on the market, we have kept the price the same, and the multiple has dropped due to the continued growth while we were under LOI. The business recently eclipsed $1M in TTM SDE for the first time.
