Business Name: Sign NDA to see at https://fih.com/listing/1034756
Business Website: Sign NDA to see at https://fih.com/listing/1034756
Business Start Date: 8/1/2012
Business Location: Germany
Business Price: €10,400,000 EUR
Percentage Being Sold: 75-100%
Employee Number (Inc. Owners): 55
Business Model: e-Commerce (87.6%-92%) + Retail (8%-12.4%)
Industry: Running Products (Shoes, clothing, accessories)
Inventory Included: €2,524,334.73 EUR (as of August 2025)
Gross Sales (2024 – Before Returns) : 24,369,343 EUR
Net Sales (TTM): €21,097,766.60 EUR
Net Profit (TTM): €587,101.39 EUR
Total Rent Payments (yearly): 283,745.04 EUR
Sales Source Breakdown: 87.6% of Sales are from 2 eCommerce stores and 12.4% are
from 4 physical retail stores (92% of sales are eCommerce pre-returns)
Business Multiple (TTM Net Sales): 0.49x
Business Multiple (TTM Profit): 17.71x
YoY Revenue Growth Rate: 14.53%
YoY SDE Growth Rate: 349.20%
Social Media Followers: 17,550+
Paying Clients (Lifetime): 900,000+
Customer Email (Lifetime): 291,500+
Main Website Visitors (TTM): 3,400,000+
Main Website Pageviews (TTM): 26,000,000+
Tag Line: Growing EU-based running goods retailer doing $21M+ in sales from 2
e-commerce platforms and 4 physical stores!
The business is the largest running specialist in Germany, operating two
thriving online stores and four physical retail locations. With nearly 1 million
lifetime customers and an expanding European footprint, the business is
well-positioned for growth through internationalization, enhanced marketing
efforts, and e-commerce optimization.
Investment Highlights
Market Leader: Largest running specialist retailer in Germany with a loyal
customer base.
Omnichannel Sales: Revenue streams from four physical stores and two e-commerce
platforms.
Scalable Growth: Expansion into Bulgaria and broader European markets.
Proven Financial Performance: 3-year revenue growth from €15M to €20M.
Loyal Customer Base: 900,000+ customers with 42% retention in physical stores
and 18% in e-commerce.
Well-Structured Operations: Experienced core team ensures a smooth transition
for new ownership.
Owner Flexibility: Owner is open to advisory role post-sale for continuity.
Business Overview
The business was founded as a small retail operation and has grown into
Germany’s largest specialist in running products. The company operates four
specialty running stores located in Germany, and two successful e-commerce
platforms.
With over 500 orders processed daily, the company has solidified itself as the
go-to destination for running gear in Germany. To counter a recent supplier
loss, the business is expanding into Bulgaria with a new online platform which
will launch in March 2025.
Financial Performance
Revenue Growth Rate: 14.53%
Profit Growth Rate: 349.20%
12-Month Revenue Projections: €24,163,829.50
12-Month Profit Projections: €2,637,285.47
Projected Revenue Multiple: 0.43x
Projected Profit Multiple: 3.94x
Annual Sales (€)
2018: 6.06M
2019: 10.38M
2020: 14.96M
2021: 15.06M
2022: 14.44M
2023: 19.45M
2024: 18.54M
2025: 21.1M
Profit (€)
2018: +59,495
2019: +85,467
2020: +86,623
2021: +866,568
2022: -447,936
2023: +71,573
2024: +130,000
2025: +587,000
Key Financial Metrics
Revenue Multiple: 0.49x
SDE Multiple: 17.71x
Neil Patrick Bostick 917-473-1745
