This business, first acquired by the current owner in January 2023, operates in the Health & Fitness and Sports niches. Since the acquisition, the Seller has rebuilt the company from the ground up, including a complete website redevelopment, replacement of suppliers, vendors, and technology stack, and refinement of the core product lineup. The brand offers weightlifting equipment and accessories inspired by classic, old-school lifting culture, supported by a strong visual identity that resonates with both serious and casual lifters who value performance, durability, and the timeless spirit of traditional strength training. Operating primarily through a Shopify storefront, which generates approximately 80% of revenue, the company also maintains a presence on additional channels, including Amazon FBM, eBay, TikTok, and direct B2B sales to gym owners. The business has delivered sustained 2x year-over-year growth with consistently strong profitability, maintaining net margins above 15%. This performance has been driven by disciplined brand positioning, contribution-positive paid acquisition (with Google Ads representing approximately 7–10% of revenue annually), steady organic traffic growth, and a highly structured inventory and logistics framework supporting efficient multi-warehouse operations and scalable procurement planning.

The owner currently dedicates approximately 20 hours per week to the business, with roughly half of that time focused on new product development and internal process improvements. The P&L reflects the cost of replacing most operational responsibilities of the owner, and day-to-day execution is handled by an established team, meaning the time commitment for a new owner would likely be materially lower. The team consists of seven employees: an operations manager, an operations supervisor, two customer support associates, two fulfillment associates, and a carrier support specialist. Products are sourced from three suppliers based in China and shipped directly to third-party logistics warehouses in Los Angeles and Indianapolis, with neither the Seller nor staff physically handling inventory. Overall, this represents a compelling opportunity for buyers seeking a highly optimized fitness brand with strong historical growth, diversified revenue streams across DTC, marketplace, and B2B channels, and meaningful expansion potential through further brand partnerships, logistics optimization, influencer collaborations, and international growth.

Disclaimers:

Inventory is not normally included in the list price; further details can be provided to Unlockers.

The legal entity section of the Seller Central account is currently locked to the United States, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.