The seller launched the brand in 2023 after identifying a gap in the outdoor market, where many products from large retailers were bulky, overpriced, and not designed for the modern customer. The vision was to create smart, easy-to-use outdoor gear supported by a lean, technology-driven operation.

The seller built proprietary internal software that automates up to 80% of the creative process, from concept to final ad. It enables fully native content, rapid localization into any language, and fast market expansion without increasing headcount.

Internal software highlights:
– Proprietary ad system leveraging in-house knowledge with real-time tracking
– Integrated native proofreaders in each target country, with automations and healthy margins
– One-click campaign launches to Meta using predefined settings
– A proprietary database that tracks all activity within Meta for unique insights
– Automated media buying powered by the database, running daily
– KPI and bonus framework for the team tied to each creative
– Additional capabilities the seller can walk through on an introductory call

Business model Approximately 45% of sales come from Meta ads, 25% from Google, 20% from organic search, and about 10% from returning customers via email. Performance is driven by rapid iteration, automation, and a marketing team experienced in producing hundreds of ad variations weekly across multiple countries.

The company supports global shipping for quick product testing and efficient inventory management. It partners with suppliers in China under favorable terms that support cash flow while maintaining product quality and service standards.

Operations The seller’s weekly involvement is about five hours:
– Meeting with the Head of Growth
– Meeting with the Customer Support Manager
– Coordinating with marketing partners
– Coordinating with fulfillment partners
– Paying invoices

Financials The business has scaled rapidly in 2025, with revenue increases of roughly 200–500% month over month, and is on track to generate about $2 million in Q4 revenue. Net margins are approximately 17% after all expenses, with expansion expected as the team’s costs do not scale linearly. Revenue is 100% eCommerce: roughly 80% Europe, 5% USA, 4% UK, and the remainder across other countries. First-order AOV is around $130, and about 10% of customers return.

Reason for selling The seller is shifting focus to a new venture with a business partner that requires full attention. The brand is in a strong position with solid momentum and a scalable foundation, and the seller is seeking a new owner who can take it to the next level.

Launched in February 2023, this eCommerce business specializes in ergonomic and pain-relief products, primarily serving customers in Sweden, with additional sales across Germany, Norway, and other EU countries. Initially starting with a single orthopedic back brace, the brand has expanded to five main SKUs. Notable strengths include a strong 5% conversion rate, a 10% returning customer rate, and consistent month-over-month growth, with April and May 2025 marking the highest-performing months to date.

The business generates 100% of its revenue through eCommerce sales. Customer acquisition is primarily driven by Meta Ads, with increasing support from organic traffic due to a dedicated SEO strategy that has shown positive keyword ranking trends. Orders are fulfilled via a China-based agent who manages supplier relations, inventory storage, and packing. The operational team consists of remote freelancers, including a creative strategist and assistant, five video editors, two graphic designers, and three customer support representatives, all working full-time with 30-day notice periods. Additionally, the operations manager ensures smooth system processes and documentation. Marketing and growth efforts are supported by 3 agencies taking care of email campaigns, SEO, and Google Ads. With a scalable structure and solid foundational systems, this business presents a compelling opportunity for buyers looking to invest in a growing brand within the wellness and ergonomic niche.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

*The seller owns multiple businesses, meaning some expenses are shared. The ‘Other (add-backs)’ expense line item in the P&L consists of some discontinued software and expenses related to other businesses. The seller can provide a detailed breakdown of these expenses on request.