This listing features an Amazon FBA and eCommerce brand established in June 2021, operating in the survival, security, and outdoor niches. The brand offers a range of specialized gear for emergency and tactical situations, including personal filtration tools, tactical lighting, and communication devices, complemented by proprietary instructional video content. It is both trademarked and Amazon Brand Registered. The brand’s top listing has over 2,400 reviews with an average rating of 4.8 stars and ranks among the top five products in its subcategory. Profitability is strong, with historical net margins consistently exceeding 35%.

The business primarily serves the North American market, with approximately 60% of sales generated through Amazon and the remainder through TikTok Shop, alongside a small portion via Shopify. TikTok sales are driven by a robust influencer marketing network, with over 10,000 influencers having collaborated with the brand. Operations are lean and efficient, with the Seller spending fewer than 10 hours per week, primarily managing supplier communications and influencer partnerships. Inventory is shipped directly from China to both TikTok and Amazon fulfillment centers.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

* The Amazon account currently hosting the brand is not included in the sale. Buyers will need to have an active Amazon account available to receive the product listings. Additional details can be provided to Unlockers.

*Note: The TikTok Shop cannot be transferred in an asset sale. To acquire it, a buyer would need to pursue a share sale of the company.

Founded in 2019, this global, fast-growing eCommerce and FBA brand designs and sells innovative connected lifestyle products that help people stay emotionally close across long distances. With a mission to bring joy and connection to separated loved ones, the business has developed a standout product line of 22 proprietary items, available in various sizes, colours, and set configurations. The brand has a global reach with dedicated websites for the United States, Canada, the United Kingdom, Australia, and New Zealand.

Every product is designed with emotional connection in mind, and is enhanced by two proprietary mobile apps (iOS and Android) that deepen user engagement and add unique functionality. These apps have collectively achieved hundreds of thousands of downloads, becoming an integral part of the customer experience. The product range is continually refined based on real-time customer feedback, with older SKUs phased out in favour of improved iterations. This ongoing innovation cycle has created a loyal customer base and positioned the brand as a category leader in long-distance connection solutions.

Revenue is strategically split between Shopify (58%) and Amazon FBA (42%). Orders are automatically routed through the most efficient channel, leveraging Amazon’s MCF network, a third-party logistics partner for Shopify orders, and self-managed fulfilment for the Australian market. This hybrid model ensures fast, cost-effective delivery and supports continued scalability.

The business is streamlined and low-touch, and is supported by two part-time operators in Australia and one remote contractor in the Philippines who handle customer support and content creation. The two founders oversee marketing, product development, and operations, with clearly defined responsibilities and SOPs in place.

– Trademark protection across five key international markets
– 185,000+ email subscribers
– Solid 26% net margins and stable repeatable revenue year over year
– Strong word-of-mouth growth, supported by thousands of verified 5-star reviews
– Industry-leading brand in the emotional connectivity space
– Award-winning product development, with a new product about to launch

*The P&L shows many discontinued SKUs, but it should be noted that the business regularly revises its products based on customer feedback to make design updates. This means older versions are discontinued, but the business sells the same products.

*In 2022, the business resolved a legal matter related to patent infringement. As part of the settlement, it now pays a quarterly licensing fee based on products imported into the U.S. These expenses are accounted for in the P&L on an accrual basis.

*Please contact our team to discuss the Seller Central account location lock.

*Inventory is not normally included in the list price; further details can be provided to Unlockers.

This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels.

This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. While revenue is steady throughout the year (And growing!), there is a bump in sales expected towards the end of the year thanks to the traditional “gifting” period.

Note: The P&L has been built on a cash basis by the seller for this listing. Please reach out to the seller if you have any questions about specific expenses.