Note about this listing: A well-known aggregator is liquidating assets from its portfolio. This business is priced to sell quickly. Cash buyers with quick closings (days, not weeks) will be given priority. Offers will be considered on a first come, first served basis. If we find the right deal, we will close the process without regard for other potential buyers.

Established in 2023, this business sells sauna tents and accessories to higher-income individuals who see the benefits of heat exposure. The business boasts an AOV of $775 and gross profit margins of 45%. Primary traffic comes from advertising on Google, Meta, and Klaviyo.

Saunas are a growing trend among health-conscious consumers, and this business offers a product that is 3–4 times cheaper than many at-home saunas, while being portable and powerful. These sauna tents reach 200 degrees Fahrenheit and provide customers with professional-grade heat therapy. The US Sauna market is expected to grow by around $151 million between 2025 and 2029, advancing at a 6.4% CAGR (compound annual growth rate).

The business is currently operated as part of a large portfolio of ecommerce sites and has suffered from a lack of focus and attention. No new products have been added since the sellers purchased it a year ago.

Yet, it remains profitable. A buyer has the opportunity to take over this Shopify business and grow it by testing the waters on Amazon (currently 0% of sales), selling additional accessories, and optimizing Meta ads. The product also lends itself to influencer marketing in the Wellness space. You could also test cold-plunge products to create full-contrast therapy bundles. The current 12-week production lead times with Chinese suppliers present an operational challenge and a large opportunity for improvement.

The business is simple to run, but the sellers are divesting to streamline their operations. A new owner could learn the business in 2–4 weeks, and the sellers are happy to support the transition.