This listing is part of a larger aggregator liquidation. The parent company of all of the brands for sale has made the strategic decision to focus on their one large flagship apparel brand. They have decided to quick sale the rest of the assets in the portfolio. This is not a typical sale and values a buyer that does not need a lot of support or hand holding to take over the assets. For this process we are search of a buyer who can move quickly to close the deal in all cash. We would like to close in a few days if possible.

Established in 2019, this ecommerce business is a leading global brand for vintage-inspired Chinese watches. With ~15 SKUs, it generates stable, year-round revenue through systemized operations. The watches feature historically accurate designs and have a large, loyal, and growing community.

In the past 12 months, the site attracted one million visitors with a diversified traffic mix: 38% organic, 40% paid, and 20% direct/email, ensuring scalability. The company introduces 1–2 new models annually via a systemized process and a network of influencers and affiliates. The latest model is on track to generate over $400K in profit in three weeks, despite limited release frequency, indicating growth potential. Revenue has grown 75% YoY over the last year, fueled by collection depth and community expansion.

Operations are efficient, with 68.5% gross margins and 47% of revenue from automated email marketing. The owner works on the business 5 hours weekly during product launches. Virtual assistants handle day-to-day support, logistics, and content creation, guided by standard operating procedures (SOPs). Long-term suppliers offer favorable payment terms, quality guarantees, and free watches for influencer marketing. Shipping is migrating to a Chinese 3PL, saving approximately $100K annually.

Marketing leverages a CRM with influencer contacts across Instagram, YouTube, and email, enabling quick product promotion. The brand boasts over 25,500 Instagram followers, 45,000 email subscribers, and 2,000 YouTube followers. After a 2024 disruption, January 2025 revenue grew 105% YoY. Price increases of $59–$118 show strong collector demand and pricing power.

The seller is selling to focus on his other business. With documented SOPs, exclusive IP (intellectual property), and a strong niche position, this brand offers immediate profit growth and long-term scalability with minimal operational burden.