Established in 1989 and under current ownership since 2019, this niche Health and Wellness business offers creams and supplements for managing age-related issues, focusing on prostate health, hormone balance, and joint pain. The company enjoys a loyal customer base with a 44% returning customer rate on Shopify and 33 Subscribe & Save customers on Amazon.

The business has diversified revenue, with 65% from Amazon, 30% from Shopify, and 5% from wholesale. The brand maintains a strong Amazon store with a 4.9 seller feedback rating, 1,184 product reviews averaging 4.0 stars, and healthy gross profit margins of 48%–54%.

With 48 SKUs across its product categories, top sellers include specialized capsaicin lotion, SOD (superoxide dismutase) cream, and progesterone creams that face less competition than mainstream supplements.

Operations require minimal time investment, with order processing taking only about 8 hours per week. The Amazon FBA model and streamlined Shopify fulfillment keep staffing needs low, while inventory management is simplified through four US-based vendors, ensuring timely deliveries and eliminating tariff risks. Storage needs are modest, requiring only a temperature-controlled space of 500–750 square feet.

Growth opportunities include expanding product offerings through existing vendors, leveraging social media and affiliate marketing, and utilizing the engaged email list, which has an impressive 64% open rate.

The current owner is selling to focus on other ventures, offering a chance to acquire a stable, profitable business in an evergreen niche.