Launched in May 2024, this streamlined ecommerce business sells mini retro cameras that capture photos and videos with a nostalgic VHS aesthetic, as well as handheld gaming consoles. It quickly established itself in the Nostalgia Tech market with its $49.99 flagship camera.
Revenue comes primarily from its Shopify store, with 93% of traffic from paid channels and 7% from organic sources, with built-in upsells within the checkout process.
With an average order value (AOV) of $80–$90 and an email list of 90,000 profiles, the brand has focused most efforts on Meta (90%) and Google PPC (10%) advertising.
A 3PL partner handles all inventory management and global fulfillment. This business is not a drop-shipping business but owns the inventory in the warehouse. Standard shipping times are 8–12 days from when an order is placed to most countries.
The brand has gained significant traction with over 10.5 million views across social platforms in just 10 months. A recent partnership with Urban Outfitters UK has proven retail expansion potential.
The current owners are selling to focus on fewer ventures simultaneously. The business requires about 30 hours of weekly oversight, with contractors handling support, content, and advertising.
