This listing is for the acquisition of a fast-scaling, profitable direct-to-consumer brand operating in the men’s personal care space, founded in December 2023. The business focuses on science-backed solutions in a resilient, needs-driven category with limited seasonality and strong repeat demand, particularly in Q4. Over the trailing twelve months, the brand has generated approximately $3.68M in revenue and $1.63M in profit, supported by excellent unit economics including an average order value of $88.31, lifetime value of $136.65, customer acquisition cost of $59, and a strong 2.3x LTV:CAC ratio, alongside a 56.41% returning customer rate.
The brand is predominantly DTC, with ~96.5% of revenue generated through Shopify, and early but promising traction across Amazon and TikTok Shop. Growth is driven by a focused acquisition engine combining scaled Meta advertising, efficient Google demand capture, and high-margin retention via email and SMS. A custom-built mobile app further strengthens the ecosystem by enabling subscriptions, reminders, and cross-selling to deepen customer lifetime value.
Operations are streamlined and scalable. The business partners directly with a primary manufacturer in India under transferable contracts, with the capacity to support new SKUs and increased production. Finished goods are shipped by ocean freight to a U.S.-based 3PL in Doral, Florida, which handles fulfillment. The founder sets strategic direction and oversees weekly rhythms, while day-to-day execution is managed by a small internal team and specialized partners. Well-documented SOPs are in place across core workflows, with additional documentation available as needed to support a smooth transition.
With strong fundamentals, high margins, and multiple growth levers—including product expansion, channel diversification, improved acquisition efficiency, and margin optimization—this business represents a compelling opportunity to acquire a modern, scalable DTC brand with significant momentum and clear upside.
* Please note that this is a co-broker deal. Your unlock request will be forwarded to the broker on this deal and all materials have been prepared by the broker. The brand name / URL is confidential and needs to be requested from the Seller.
