Launched over 20 years ago, this apparel brand designs and sells maternity and nursing apparel through diversified channels including wholesale, DTC, and drop-shipping.

This maternity brand is unique compared to many other apparel brands that rely on fast fashion or a team to keep up with the trends. The owner does not have a design or fashion background but has focused on clothing that stretches as soon-to-be mothers tend to care more about comfort.

The top-selling styles and SKUs remain consistent year after year and don’t require constant product design overhauls. The brand is strategically positioned between premium brands, which are priced 2x–3x higher, and budget options like Amazon/Target.

The business does not rely on Meta ad spend and currently does very little marketing. The owner does not have a marketing background, which opens up opportunities around digital marketing strategies including Meta, Google, Amazon, SEO, affiliates, influencers, and email marketing with a list of 7K emails.

The business receives consistent POs from wholesalers several times per year, which is the easiest and stablest part of the business. The business has a stellar, streamlined supply chain from suppliers to 3PL and fulfillment.

The three primary sales channels are:

1. Drop-shipping (52% of revenue) – Partnerships with major department stores
2. Wholesale (38% of revenue)
3. DTC (10% of revenue) – For the last 12 months, the average order value on Shopify is $144

The owner works on the business for about 10 hours per week (which can increase during busier seasons), has a team of three contractors (based in Portugal), and has built an incredible foundation of evergreen styles that consistently sell through wholesale, DTC, and drop-shipping.

From a wholesale perspective, $76K in revenue is already booked for Q2 and an additional $113K is estimated in Q3.