Established Orthotic Insole Brand | 78% YoY Growth | 75% Gross Margin | Rising AOV | Strong Brand
Founded in 2020, this ecommerce business has become a well-established brand in the evergreen orthotic insole market. The company is growing, up 78% year-over-year, with 75% gross margins.
This turnkey operation has the infrastructure to continue scaling profitably. Using a blend of Facebook and Amazon advertising, the company converts traffic to its BigCommerce site (65%) and Amazon FBA (35%). Subscriptions also provide a strong recurring revenue base with 960 active subscribers across Amazon and their site.
The brand has a strong reputation for providing high-quality products at an approachable price point. The insoles have six SKUs (size variations), a 3.9-star rating on Amazon, and over 1,110 reviews.
The company can continue growing by focusing on what is working. For example, recent post-purchase optimizations have increased the average order value by $8 per customer, with conservative forecasts projecting a 20% year-over-year growth rate.
In addition, adding new marketing channels, such as Taboola, which early research shows has a 2-3x expansion potential.
Having successfully built this profitable operation, the owners are ready to pursue new ventures. With established supplier relationships, a proven team of over 12 contractors, and a comprehensive asset transfer—including trademarks and ad accounts—this represents an exceptional opportunity to acquire a systematized, cash-generating business with multiple growth opportunities.
