Distressed $28M Global Footwear Platform | Strategic Liquidation | 21 Channels | Recovery Ready
This business represents a proven $28M+ global ecommerce platform with established infrastructure across 21 international channels, positioned at a unique inflection point as the retiring founder completes strategic inventory liquidation. This national business-award winner (2015) has deliberately sacrificed short-term profitability to clear aged inventory, creating extraordinary recovery opportunities for new management.
Current financial performance reflects deliberate strategy rather than operational failure. Heavy at- and below-cost discounting has cost the business up to $9M in potential revenue compared to full retail pricing. Additionally, the business absorbs substantial promotional costs including $4.2M in free shipping and returns across all channels. This approach temporarily compressed margins but positions new ownership to capture immediate improvements through normal pricing strategies.
With an established vendor network earning 5%–20% supplier discounts and a dominant international market position, new ownership inherits a platform positioned for substantial improvement without operational changes.
Operational excellence continues despite the financial impact. Current revenue has been achieved with just 3%–4% ad spend, showing minimal advertising dependency. Superior customer service, including same-day dispatch, international express delivery, and an industry-leading return guarantee, generates 45% repeat customers. The experienced team, led by managers with 10–15 years’ tenure, stands ready to transfer with comprehensive support.
With over 200,000 customer reviews, systems proven through 15 years of major marketplace partnerships, and strategic inventory clearance nearing completion, this business represents a unique acquisition where the current financial distress directly correlates to the magnitude of operational recovery opportunities.
