AI Agency

About The Business

This company empowers businesses to elevate their Instagram presence and drive revenue growth through a sophisticated, “done-for-you” automation system. This innovative solution tackles the complexities of expanding and monetizing an online business by leveraging the power of Facebook Messenger and Instagram DM Automation.

By streamlining engagement and automating interactions, they liberate businesses to focus on their core offerings while cultivating a thriving online community. With a proven track record of regularly helping businesses add 6-7 figures in annual revenue, with clients experiencing 7%-43% purchase rates through direct messages, this business has emerged as a game-changer for businesses seeking to harness the full potential of Instagram marketing.

Overview
Key Points

Proprietary Technology:
Unique Revenue Tracking System with real-time integrations between DMs, websites, and CRMs
Eight add-ons with diverse functionality, enhancing customer engagement and sales. A ninth add-on is under development, showcasing constant innovation.
Established Client Base:
58 clients under management, with notable long-term relationships and high-profile clients.
Average Customer Lifetime Value (CLV) of $41,940, with potential for $78,000+ for long-term clients.
High Sales Call Conversion Rate:
Call close rate of 25%, with an offer-to-close rate of 42% among qualified leads.
Efficient Operations:
Lean team with dedicated roles for innovation, customer success, sales, and growth.
Proprietary training materials and SOPs updated regularly for seamless onboarding and adaptation to changes.
Diverse Automation Platforms:
Services expanded from Facebook Messenger to Instagram DMs and now testing WhatsApp Automation, increasing the addressable market.
Strong Team Leadership:
Clearly defined roles and responsibilities, including effective team meetings and culture-building practices.

High-level Metrics

TTM Revenue: $3,209,354
TTM EBITDA: $1,062,318
YOY Growth:
2024 -> 2025 (projected): 245%
2023 -> 2024: 347%
2022 -> 2023: 221%
CLV:
$41,940
Custom Acquisition Cost:
4.5k – 6.5k USD
Visitor to Trial Customer Conversion Rate
~2%
Trial to Paid Customer Conversion Rate
~80%
Revenue % Breakdown per service plan / product
There is only one service, so 100%
Average Order Value
$39,600

Growth Opportunities

Expanding to the info-product space (they’ve already had multiple coaches and creators work with us despite not advertising to this audience)
Licensing of their tracking system (currently, when the clients implement it, they keep it for free after project completion)
Also, targeting UK, AU and NZ (currently only US and CA).
Lower Ticket Product: 90% of the lead inquiries get categorized as “unqualified” but they are looking for a solution, so a lower ticket (not DFY) product could be sold to them.

Team

Team of 20 people (including owner)
Fully remote (based in US time zones)
Entire team (including full leadership team that operates independent of the owner)
Great team culture
Entire SOP base (Notion + Circle)
Full operating system
Slack with built-in (sales, marketing, fulfillment) automations and team workflows