$71.2K Per Month SaaS Business in the Entertainment Niche
This SaaS business enables users to create and customize bingo cards for any occasion, serving a global audience, with the top 3 markets being the U.S., Canada, and the UK. The platform offers advanced features, including up to 1,000 unique cards per PDF, online play for up to 2,000 participants, and printed card delivery. With 1,600+ templates, flexible play modes, and detailed customization options, it caters to a wide range of customers—from teachers and families to event planners and corporate teams. The business has 4,110 active subscribers and continues to grow year over year, driven by 79% Organic Search traffic and supported by Bing Ads.
Originally acquired in 2022 as a one-time purchase product, the seller rebuilt the platform with a modern tech stack, improved UX, and a subscription model inspired by proven approaches from the resume builder space. Monthly revenue is primarily from $19.95 subscriptions (~85%), alongside 7-day trials (9%), longer-term plans, and approximately $3,000/month in printed card orders fulfilled by a third-party provider. Key metrics include an LTV of $113.43, CAC of $18.87, and Subscriber Churn rate of 18%. The owner spends 16–24 hours per week managing the product roadmap, UX, and A/B testing, supported by a development team in India and part-time content planning by the seller’s spouse. With strong organic reach, a high-value customer base, and a feature-rich product, this SaaS offers a compelling opportunity in the education and event tech space.
*If the Buyer has a legal entity in the same country as the Seller, then the account can be transferred. If the Stripe account cannot be handed over, there is a manual process for transferring subscribers, facilitated by EF and Stripe Support. There is a small risk that not all subscribers will migrate correctly.
*The seller uses PostHog instead of Google Analytics to track traffic. Access to PostHog can be granted upon request.
*The seller incorporated the business in Aug 2023 meaning he did not track expenses prior to then. The P&L includes revenue from January 2023 but the Operating Expenses start from Aug 2023. The 'Growth Rate' metric in the listing is based on the year-over-year MRR growth rate due to not having complete expenses and net profit for 2023.
